Under Armour is a company of sportswear and athletic footwear based in Baltimore, Maryland, United States. It was founded on January 29, 1990 by Kevin Plank.

Under Armour it is characterized by the production of tight clothes, especially designed for use under clothing deportiva.2 currently sponsors nine football clubs in Mexico, Chile, Poland, the Netherlands, Japan and Greece and a basketball club in Venezuela.

Under Armour it was originally founded under the name PK Sports in 1996 in Baltimore, Maryland, Kevin Plank, who then worked as a football player at the University of Maryland.

History

Kevin started producing clothes feel tired of having to change your sweat-soaked after the end of a match shirts, was and began designing sportswear absorbent in the basement of the house of his grandmother.

In 1996, Under Armour had generated $ 17,000 of income and a year later its output increased to $ 100,000, Plank was then decided to buy a factory in Ohio in order to increase the production of shirts.

The popularity of the brand in the United States increased with the appearance of a photo quarterback Jeff George with a shirt Under Armour 'as well as the HBO television series The Wire, 3 where the action takes place precisely in Baltimore .

The first major sale of the company took place when an administrator Georgia Tech team performed Plank order of 350 shirts. The brand began to expand more and more on the US territory and prestige to win it when the actor Jamie Foxx appeared in the movie Any Given Sunday using a beach esponsoreada by Under Armour.

This was because during production of the film, Plank had sent samples of their jerseys to team apparel, and convinced them that were acquired products Plank. Under Armour in 1998 finally it was put on the payroll.