Nike

LeBron James signs a multimillionaire and lifetime contract with Nike

LeBron James has signed a lifetime contract with the sports brand Nike in which has emerged as the biggest economic agreement with the US firm an athlete.

"We can confirm this relationship, which will provide significant value to our business, our brand and our shareholders," the US company said in a statement.

Has not disclosed the value of the annual figure charged LeBron James by the agreement, but sources close to the negotiations told the ESPN the contract dwarfs the who once signed Kevin Durant, for which he secured receivables 300 000 000 dollars (277 million euros) in ten years.

This is the first life rubric agreement with Nike athlete. Even in the golden years of Michael Jordan he had achieved something similar. The firm has reported to the US company sold 2.200 million Nike Air Jordan since its first commercialization in 1985.

LeBron James, star of the Cleveland Cavaliers, signed his first contract with Nike in 2003, an agreement of $ 90 million in seven years.

Adidas In mid-August, the biggest competitor of Nike, reached a sponsorship agreement with James Harden, the Houston Rockets star worth $ 200 million and with a duration of thirteen.