Nike

The Nike company is more casual than anything else. It all began with a passion for the sport that professed Phil Knight, an American linked to the University of Oregon. Young traveled to Japan in the mid-50s and got an interview with the signature sneaker "Tiger" Onitsuka, one of the biggest names in Japan. He posed as a representative of a major American footwear distributor interested in marketing your product across the ocean. In that same interview he was born the seed company name and Nike: Blue Ribbon Sports.

BRS managed to sell Japanese sneakers Tiger in Oregon, where he established his first store. A mid-60s, BRS already had considerable profits and Knight decided to rename the company by Nike, which in Greek means victory.

He asked Phil helps his college coach, Bill Bowerman, who managed to create a new kind of comfortable shoe for your athletes; with the help of a waffle maker (putting a rubber sheets in a gofretera and cooking them) he drew up a shoe and gave them to test their athletes. The results were pretty good, slippers improved traction and were more comfortable. The waffle Nike sneaker sent to large market, it was the most innovative shoe of 70'y this made different from the rest Nike.

To promote them they used to famous athletes. The first was Jonh McEnroe, a famous tennis player of the era that meet perfectly with the rebellious image that Nike wanted.

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By 1979, Nike was already the first and most popular of the companies, not just selling shoes but all kinds of sports equipment. We also had big competitors Adidas and Reebok

The athlete has produced more income than they have been Michael Jordan. The shoes they chose for him, the mythical "Air Jordan" were no regulatory red and black color, were prohibited in the NBA and every time you used it fined with $ 1,000 per game, but he was using them. This generated controversy and necessary call for an ad triumph attention.

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Since the late 80's, Nike has increased its revenues, both by athletes who use them and give them advertising as advertising slogans: "Just do it". It is the most important sport of the company today.

Nike helps various governmental and non-governmental organizations (NGOs) engaged in sport. They also help to preserve the environment regularizing their factories and checking pollution levels.